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How do you make your retail store stand out from all the others, especially when there are trees
fronting your location?
Take an element of design in your store that represents your product and place it on your frontage. The owners of
Szalon in los Angeles deal in high quality antiques from Europe, especially Art deco items. The design immediately
registers with people familiar to 1930ís style art and architecture, creating a sophisticated message to lovers of
this period as they arrive.